Blog, page 4
MMM vs Attribution vs Incrementality: The Case of the Elephant in Room 304
There are three names you hear a lot when people argue about whether marketing worked: attribution, marketing mix modeling (MMM), and incrementality. People ask them the same question, get different answers, and begin arguing even louder. But what if the three…
Read the article →Google Display Campaigns: Best PracticesHow can one be smart about Google Display campaigns to actually achieve success? Poor results and not knowing all the possibilities of Google Display…What Is Google Tag Manager and How To Start With ItHaving an online business, compared to physical stores, comes with many perks. One of the most important ones is the chance for you to visualize how…5 Tips for Companies Looking to Succeed with Multilingual PPC CampaignsGod bless the internet! With a little bit of work, you can reach customers in every country without even leaving your cozy bed. If you already find…3 Common Errors When Setting Up a Google Ads Account and the Solutions for ThemHow many things can go wrong when you’re trying to create a Google Ads account? A lot apparently. Yesterday I ran a training on Google Ads…
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