Blog, page 4
What if your experiment is lying to you?
Before running a Reddit geo test, we checked the smallest lift it could reliably detect. A standard power formula and our simulations disagreed (22% vs 26% in one historical window). We first blamed skewed purchase data. The investigation pointed elsewhere…
Read the article →How We Grew the Revenue of Minimalist Phone 17xYou rarely see apps that have a good cause and help people. That made us interested in minimalist phone. It’s an app that solves the universal problem…Google Display Campaigns: Best PracticesHow can one be smart about Google Display campaigns to actually achieve success? Poor results and not knowing all the possibilities of Google Display…What Is Google Tag Manager and How To Start With ItHaving an online business, compared to physical stores, comes with many perks. One of the most important ones is the chance for you to visualize how…5 Tips for Companies Looking to Succeed with Multilingual PPC CampaignsGod bless the internet! With a little bit of work, you can reach customers in every country without even leaving your cozy bed. If you already find…3 Common Errors When Setting Up a Google Ads Account and the Solutions for ThemHow many things can go wrong when you’re trying to create a Google Ads account? A lot apparently. Yesterday I ran a training on Google Ads…
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