Blog, page 4
We Turned Off Google Ads in Roughly Half the US for Six Weeks. We Couldn’t Detect a Meaningful Drop in Revenue.
While building a marketing mix model for a subscription app client, we were asking: how much revenue does Google Ads actually bring in? Google’s own reports looked good, but we know not to blindly trust them. So we ran a geo holdout test.
Read the article →5 Tips for Companies Looking to Succeed with Multilingual PPC CampaignsGod bless the internet! With a little bit of work, you can reach customers in every country without even leaving your cozy bed. If you already find…3 Common Errors When Setting Up a Google Ads Account and the Solutions for ThemHow many things can go wrong when you’re trying to create a Google Ads account? A lot apparently. Yesterday I ran a training on Google Ads…
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