Google, Meta and Microsoft Ads for ecommerce, B2B and DTC brands. Budgets structured by country, campaigns optimized toward revenue, and the people who pitch the account are the people who run it.
Accounts are structured by market, with brand and non-brand kept apart. Search, Shopping and Performance Max are built around your business goals rather than platform defaults, and budget follows the markets where demand is profitable.
Meta for ecommerce and DTC, LinkedIn where B2B buyers are, YouTube for video reach. We run the creative testing plan and write the briefs. Your designers or creators can handle production, or we can help with that too.
GA4 audit and setup, Tag Manager, offline conversion imports and server-side tagging, so the campaigns optimize toward revenue instead of form fills. Where GA4, Meta and Google disagree about what drove a sale, Bayesian MMM settles it.
Karl joined Google's European HQ in 2008 as its first Estonian hire and spent five years there before founding ePPC in 2013. He still sets the strategy on paid media accounts.
Day to day you work with one of our account managers: strategists with years of hands-on experience running ecommerce, B2B SaaS and app accounts across Google, Meta and LinkedIn. Measurement questions go to our in-house data scientist.
Do you know which market is earning its budget?
Book a free strategy call →