ePPC is a data-driven performance marketing agency, focused on high-quality digital marketing campaigns combined with precise tracking. Founded by a former Googler Karl Pae, we started with Google Ads but now also run Facebook and Apple Search Ads. What’s our region? Most of us are based in Estonia but our clients are spread across the world. Today we manage €3M+ PPC ad spend a quarter and run campaigns across the globe in 25+ languages.

We are part of a very selected group of Google Premier Partners agencies in Europe that are also official international growth partners and we’re one of the first Google App Partner Agencies in Europe. Export and multi-lingual campaigns have been our focus from the very beginning but in the last 2 years we have found an additional love – apps! Why apps? Apps are usually not restricted by country borders and neither are we.

Our story

ePPC was founded by a former Googler, Karl Pae. “In 2008, I started working at the Google European headquarters, as the first Estonian employee. My main task was to help Baltic companies with their Google Ads (formerly known as AdWords) accounts and find new clients. During those 5 years, I got to consult and manage clients ranging from the tiniest to the largest ones, both from the Baltics and further away.

In 2013, I decided to leave Google and move back home to Estonia. I already had trained hundreds of marketing teams and helped setting up Google Ads accounts, so I decided to go at it on my own, by starting my own agency.”

The first team members joined ePPC at end of 2014. By now, we have an international team with a variety of skills and strengths who can help you make the best of your digital campaigns. Very likely someone from our team also speaks your language or has lived in one of your target markets wherever those might be.

Our service offering has always been focused around Google Ads and Analytics but we also work with other channels. We started working with apps in 2017 and it turned out we’re pretty good with apps. And not only within Google Ads. We won our first app award in 2019, got featured in a case study on Think with Google and have been nominated for best Google App Campaign and best Facebook/Instagram App Campaign at the premier app awards in the world.

Meet our Account Managers