Blog
We Turned Off Google Ads in Roughly Half the US for Six Weeks. We Couldn’t Detect a Meaningful Drop in Revenue.
While building a marketing mix model for a subscription app client, we were asking: how much revenue does Google Ads actually bring in? Google’s own reports looked good, but we know not to blindly trust them. So we ran a geo holdout test.
Read the article →Digitegu 2025 winner ePPC solved Ecosh's attribution puzzle and increased the revenue by 56%Meta said it drove 54% of Ecosh Life’s revenue. Google Analytics said 5.89%. Ecosh Life, Estonia’s first premium dietary supplement brand, was making…The Most Complete Guide to Google App Campaigns (UAC) in 2026Google App Campaigns (still “UAC” to everyone who has run them for years) remain the highest-scale way to grow an app on Google. One campaign feeds…App Tracking and Measurement for Paid Campaigns: What You Actually Need in 2026Every app that scales profitably takes tracking seriously. And in 2026 the hard part isn’t installing an SDK. It’s knowing which of your three…Meta Ads for Mobile Apps in 2026: What Actually Works NowGrowing a mobile app profitably with Meta ads is very possible in 2026. But the margin for error is smaller than ever. Meta now does most of the…Search Engine Land Finalist ePPC improved Atom Mobility's lead quality by making an in-house AI lead prediction modelAtom Mobility’s Google Ads campaigns brought in plenty of demo requests. The problem was that most of them weren’t worth a sales call. Atom Mobility…
Want this thinking applied to your account?
Book a free strategy call →