Case studies articles
We Turned Off Google Ads in Roughly Half the US for Six Weeks. We Couldn’t Detect a Meaningful Drop in Revenue.
While building a marketing mix model for a subscription app client, we were asking: how much revenue does Google Ads actually bring in? Google’s own reports looked good, but we know not to blindly trust them. So we ran a geo holdout test.
Read the article →Digitegu 2025 winner ePPC solved Ecosh's attribution puzzle and increased the revenue by 56%Meta said it drove 54% of Ecosh Life’s revenue. Google Analytics said 5.89%. Ecosh Life, Estonia’s first premium dietary supplement brand, was making…Search Engine Land Finalist ePPC improved Atom Mobility's lead quality by making an in-house AI lead prediction modelAtom Mobility’s Google Ads campaigns brought in plenty of demo requests. The problem was that most of them weren’t worth a sales call. Atom Mobility…Measuring What Brand Traffic Really Adds to a Google App CampaignBrand search ads are often there for defense: when someone searches for your app, you don’t want a competitor’s ad sitting above your own listing. In…How We Grew the Revenue of Minimalist Phone 17xYou rarely see apps that have a good cause and help people. That made us interested in minimalist phone. It’s an app that solves the universal problem…
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