Measurement articles
We Turned Off Google Ads in Roughly Half the US for Six Weeks. We Couldn’t Detect a Meaningful Drop in Revenue.
While building a marketing mix model for a subscription app client, we were asking: how much revenue does Google Ads actually bring in? Google’s own reports looked good, but we know not to blindly trust them. So we ran a geo holdout test.
Read the article →Digitegu 2025 winner ePPC solved Ecosh's attribution puzzle and increased the revenue by 56%Meta said it drove 54% of Ecosh Life’s revenue. Google Analytics said 5.89%. Ecosh Life, Estonia’s first premium dietary supplement brand, was making…App Tracking and Measurement for Paid Campaigns: What You Actually Need in 2026Every app that scales profitably takes tracking seriously. And in 2026 the hard part isn’t installing an SDK. It’s knowing which of your three…Search Engine Land Finalist ePPC improved Atom Mobility's lead quality by making an in-house AI lead prediction modelAtom Mobility’s Google Ads campaigns brought in plenty of demo requests. The problem was that most of them weren’t worth a sales call. Atom Mobility…Measuring What Brand Traffic Really Adds to a Google App CampaignBrand search ads are often there for defense: when someone searches for your app, you don’t want a competitor’s ad sitting above your own listing. In…What Is Google Tag Manager and How To Start With ItHaving an online business, compared to physical stores, comes with many perks. One of the most important ones is the chance for you to visualize how…
Want this thinking applied to your account?
Book a free strategy call →