Measurement articles, page 2
What if your experiment is lying to you?
Before running a Reddit geo test, we checked the smallest lift it could reliably detect. A standard power formula and our simulations disagreed (22% vs 26% in one historical window). We first blamed skewed purchase data. The investigation pointed elsewhere…
Read the article →Search Engine Land Finalist ePPC improved Atom Mobility's lead quality by making an in-house AI lead prediction modelAtom Mobility’s Google Ads campaigns brought in plenty of demo requests. The problem was that most of them weren’t worth a sales call. Atom Mobility…Measuring What Brand Traffic Really Adds to a Google App CampaignBrand search ads are often there for defense: when someone searches for your app, you don’t want a competitor’s ad sitting above your own listing. In…What Is Google Tag Manager and How To Start With ItHaving an online business, compared to physical stores, comes with many perks. One of the most important ones is the chance for you to visualize how…
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