App growth articles
We Turned Off Google Ads in Roughly Half the US for Six Weeks. We Couldn’t Detect a Meaningful Drop in Revenue.
While building a marketing mix model for a subscription app client, we were asking: how much revenue does Google Ads actually bring in? Google’s own reports looked good, but we know not to blindly trust them. So we ran a geo holdout test.
Read the article →The Most Complete Guide to Google App Campaigns (UAC) in 2026Google App Campaigns (still “UAC” to everyone who has run them for years) remain the highest-scale way to grow an app on Google. One campaign feeds…App Tracking and Measurement for Paid Campaigns: What You Actually Need in 2026Every app that scales profitably takes tracking seriously. And in 2026 the hard part isn’t installing an SDK. It’s knowing which of your three…Meta Ads for Mobile Apps in 2026: What Actually Works NowGrowing a mobile app profitably with Meta ads is very possible in 2026. But the margin for error is smaller than ever. Meta now does most of the…Audience Signals in Google App Campaigns (UAC): What They Are, How to Use Them, and Do They Even Matter?Not everyone knows this, but Google App Campaigns have an option to guide the algorithm with Audience signals. What are these? How do they work? And…Google App Campaigns: iOS vs. Android – What You Need to KnowRunning Google App Campaigns (UAC) on iOS and Android is very different. Google’s ad ecosystem operates differently on each platform because of…
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