App growth articles, page 3
What if your experiment is lying to you?
Before running a Reddit geo test, we checked the smallest lift it could reliably detect. A standard power formula and our simulations disagreed (22% vs 26% in one historical window). We first blamed skewed purchase data. The investigation pointed elsewhere…
Read the article →6 Best Practices for Successful Facebook App Install CampaignsFacebook App campaigns are a great way to gain new customers and users for your app. According to the Appsflyer performance index of 2019, Facebook…How to increase your app installs from 10k to a million in one yearHow do you go from 10k app installs to a million in one year? How to do it without relying on VC money that enables growth with a negative cash flow?…How We Grew the Revenue of Minimalist Phone 17xYou rarely see apps that have a good cause and help people. That made us interested in minimalist phone. It’s an app that solves the universal problem…
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