App growth articles, page 2
Could our geo test even see Reddit's lift? The formula said yes, at 8.5%. The simulations said not even at 25%.
A subscription app client wanted to know whether Reddit ads drive first-purchase revenue. The budget was small. So before launching, we asked a different question: if Reddit does work, could our test even see it?
Read the article →Audience Signals in Google App Campaigns (UAC): What They Are, How to Use Them, and Do They Even Matter?Not everyone knows this, but Google App Campaigns have an option to guide the algorithm with Audience signals. What are these? How do they work? And…Google App Campaigns: iOS vs. Android – What You Need to KnowRunning Google App Campaigns (UAC) on iOS and Android is very different. Google’s ad ecosystem operates differently on each platform because of…How to Scale Google App Campaigns (UAC) with Video CreativesWhen it comes to Google App Campaigns (UAC), video creatives are one of the biggest levers you can pull to scale. Having spent millions on UAC, videos…Measuring What Brand Traffic Really Adds to a Google App CampaignBrand search ads are often there for defense: when someone searches for your app, you don’t want a competitor’s ad sitting above your own listing. In…Common Google App Campaign (UAC) Mistakes and How to Fix ThemGoogle App Campaigns (UAC) can be a key driver of growth when you’re looking to scale your mobile app’s users and revenue profitably. However, there…
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