Meta Ads articles
We Turned Off Google Ads in Roughly Half the US for Six Weeks. We Couldn’t Detect a Meaningful Drop in Revenue.
While building a marketing mix model for a subscription app client, we were asking: how much revenue does Google Ads actually bring in? Google’s own reports looked good, but we know not to blindly trust them. So we ran a geo holdout test.
Read the article →Digitegu 2025 winner ePPC solved Ecosh's attribution puzzle and increased the revenue by 56%Meta said it drove 54% of Ecosh Life’s revenue. Google Analytics said 5.89%. Ecosh Life, Estonia’s first premium dietary supplement brand, was making…Meta Ads for Mobile Apps in 2026: What Actually Works NowGrowing a mobile app profitably with Meta ads is very possible in 2026. But the margin for error is smaller than ever. Meta now does most of the…6 Best Practices for Successful Facebook App Install CampaignsFacebook App campaigns are a great way to gain new customers and users for your app. According to the Appsflyer performance index of 2019, Facebook…
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