Good campaignsstart with good data.We do both.

Google Premier Partner 2026. Paid media, app growth →, and in-house Bayesian MMM, built around each client's data. Based in Tallinn, working with clients around the world.

See our work

10K→1M
App installs in 12 months · Minimalist Phone
+56%
Revenue growth · Ecosh, Bayesian MMM
−56%
CPA reduction · Atom Mobility, AI lead scoring

How we grew an app from 10K installs to a million in one year twice

Two apps in two different categories. Both grew from ~10K to 1 million installs in under a year without relying on outside capital.

The formula: UGC video that converts, aggressive monetization testing, and campaigns optimized for revenue, not volume.

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What we do

01Paid media managementGoogle, Meta, Microsoft, ChatGPT across ecommerce, B2B, and DTC. We manage over €2M a month in ad spend.GEO strategy across Europe, the US and the world.→02App growthMost apps train the algorithm to find cheap users. We fix the optimization event, build a creative system that compounds, and set up measurement to tell the difference.Two apps from 10K to 1M installs in a year.→03Measurement and MMMMeta, Google and GA4 each count your revenue their own way, and the totals never add up. We build custom Marketing Mix Models that show what each channel adds to revenue. No cookies needed.For Ecosh, Meta returned 2.5× more per extra euro than Google.→

Ecosh · Ecommerce

+56%

Revenue growth

GA4 said Meta drove 6% of revenue. Meta claimed 54%. Google claimed 51%. Budget decisions were being made on the contradiction.

Share of revenue credited to Meta

GA4

Meta Ads

54%

Highest annual revenue in company history.

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Atom Mobility · B2B SaaS

−56%

CPA reduction

90% of demo requests were low-quality. A months-long sales cycle meant Google Ads never got useful signals, so it kept finding the wrong people.

Cost per acquisition

Before AI

Base

After AI

−56%

−56% CPA. +54% lead quality signals. 24-hour AI scoring cycle.

Read the full case study →All case studies →

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