Blog, page 3
MMM vs Attribution vs Incrementality: The Case of the Elephant in Room 304
There are three names you hear a lot when people argue about whether marketing worked: attribution, marketing mix modeling (MMM), and incrementality. People ask them the same question, get different answers, and begin arguing even louder. But what if the three…
Read the article →Measuring What Brand Traffic Really Adds to a Google App CampaignBrand search ads are often there for defense: when someone searches for your app, you don’t want a competitor’s ad sitting above your own listing. In…Common Google App Campaign (UAC) Mistakes and How to Fix ThemGoogle App Campaigns (UAC) can be a key driver of growth when you’re looking to scale your mobile app’s users and revenue profitably. However, there…6 Best Practices for Successful Facebook App Install CampaignsFacebook App campaigns are a great way to gain new customers and users for your app. According to the Appsflyer performance index of 2019, Facebook…How to increase your app installs from 10k to a million in one yearHow do you go from 10k app installs to a million in one year? How to do it without relying on VC money that enables growth with a negative cash flow?…How We Grew the Revenue of Minimalist Phone 17xYou rarely see apps that have a good cause and help people. That made us interested in minimalist phone. It’s an app that solves the universal problem…
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