Blog, page 3
We Turned Off Google Ads in Roughly Half the US for Six Weeks. We Couldn’t Detect a Meaningful Drop in Revenue.
While building a marketing mix model for a subscription app client, we were asking: how much revenue does Google Ads actually bring in? Google’s own reports looked good, but we know not to blindly trust them. So we ran a geo holdout test.
Read the article →6 Best Practices for Successful Facebook App Install CampaignsFacebook App campaigns are a great way to gain new customers and users for your app. According to the Appsflyer performance index of 2019, Facebook…How to increase your app installs from 10k to a million in one yearHow do you go from 10k app installs to a million in one year? How to do it without relying on VC money that enables growth with a negative cash flow?…How We Grew the Revenue of Minimalist Phone 17xYou rarely see apps that have a good cause and help people. That made us interested in minimalist phone. It’s an app that solves the universal problem…Google Display Campaigns: Best PracticesHow can one be smart about Google Display campaigns to actually achieve success? Poor results and not knowing all the possibilities of Google Display…What Is Google Tag Manager and How To Start With ItHaving an online business, compared to physical stores, comes with many perks. One of the most important ones is the chance for you to visualize how…
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