Blog, page 3
What if your experiment is lying to you?
Before running a Reddit geo test, we checked the smallest lift it could reliably detect. A standard power formula and our simulations disagreed (22% vs 26% in one historical window). We first blamed skewed purchase data. The investigation pointed elsewhere…
Read the article →How to Scale Google App Campaigns (UAC) with Video CreativesWhen it comes to Google App Campaigns (UAC), video creatives are one of the biggest levers you can pull to scale. Having spent millions on UAC, videos…Measuring What Brand Traffic Really Adds to a Google App CampaignBrand search ads are often there for defense: when someone searches for your app, you don’t want a competitor’s ad sitting above your own listing. In…Common Google App Campaign (UAC) Mistakes and How to Fix ThemGoogle App Campaigns (UAC) can be a key driver of growth when you’re looking to scale your mobile app’s users and revenue profitably. However, there…6 Best Practices for Successful Facebook App Install CampaignsFacebook App campaigns are a great way to gain new customers and users for your app. According to the Appsflyer performance index of 2019, Facebook…How to increase your app installs from 10k to a million in one yearHow do you go from 10k app installs to a million in one year? How to do it without relying on VC money that enables growth with a negative cash flow?…
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