Blog, page 2
What if your experiment is lying to you?
Before running a Reddit geo test, we checked the smallest lift it could reliably detect. A standard power formula and our simulations disagreed (22% vs 26% in one historical window). We first blamed skewed purchase data. The investigation pointed elsewhere…
Read the article →App Tracking and Measurement for Paid Campaigns: What You Actually Need in 2026Every app that scales profitably takes tracking seriously. And in 2026 the hard part isn’t installing an SDK. It’s knowing which of your three…Meta Ads for Mobile Apps in 2026: What Actually Works NowGrowing a mobile app profitably with Meta ads is very possible in 2026. But the margin for error is smaller than ever. Meta now does most of the…Search Engine Land Finalist ePPC improved Atom Mobility's lead quality by making an in-house AI lead prediction modelAtom Mobility’s Google Ads campaigns brought in plenty of demo requests. The problem was that most of them weren’t worth a sales call. Atom Mobility…Audience Signals in Google App Campaigns (UAC): What They Are, How to Use Them, and Do They Even Matter?Not everyone knows this, but Google App Campaigns have an option to guide the algorithm with Audience signals. What are these? How do they work? And…Google App Campaigns: iOS vs. Android – What You Need to KnowRunning Google App Campaigns (UAC) on iOS and Android is very different. Google’s ad ecosystem operates differently on each platform because of…
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