Blog, page 2
We Turned Off Google Ads in Roughly Half the US for Six Weeks. We Couldn’t Detect a Meaningful Drop in Revenue.
While building a marketing mix model for a subscription app client, we were asking: how much revenue does Google Ads actually bring in? Google’s own reports looked good, but we know not to blindly trust them. So we ran a geo holdout test.
Read the article →Audience Signals in Google App Campaigns (UAC): What They Are, How to Use Them, and Do They Even Matter?Not everyone knows this, but Google App Campaigns have an option to guide the algorithm with Audience signals. What are these? How do they work? And…Google App Campaigns: iOS vs. Android – What You Need to KnowRunning Google App Campaigns (UAC) on iOS and Android is very different. Google’s ad ecosystem operates differently on each platform because of…How to Scale Google App Campaigns (UAC) with Video CreativesWhen it comes to Google App Campaigns (UAC), video creatives are one of the biggest levers you can pull to scale. Having spent millions on UAC, videos…Measuring What Brand Traffic Really Adds to a Google App CampaignBrand search ads are often there for defense: when someone searches for your app, you don’t want a competitor’s ad sitting above your own listing. In…Common Google App Campaign (UAC) Mistakes and How to Fix ThemGoogle App Campaigns (UAC) can be a key driver of growth when you’re looking to scale your mobile app’s users and revenue profitably. However, there…
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