Case Study: How Excluding Brand Traffic in Google App Campaigns (Surprisingly) Didn’t Matter
Introduction The Big Question: Are brand search ads in Google App Campaigns…
Common Google App Campaign (UAC) Mistakes and How to Fix Them
Google App Campaigns (UAC) can be a key driver of growth when you’re looking to…
The Most Complete Guide for Google App campaigns (UAC) in 2025
Google App campaign (formerly known as Universal App campaign) is an automated…
Tracking Installs and In-App Events for Paid App Campaigns in 2024 - What You Need to Know
Do you know what all of the top apps in the world have in common? All of them…
Increasing the Efficiency of Onoff's Google Ads Campaigns
What does Onoff do? Onoff is a French startup founded in 2013. They offer an…
How We Grew the revenue of minimalist phone 17x
What is minimalist phone? You rarely see apps that have a good cause and help…