CASE STUDY : Digitegu 2025 winner ePPC solved Ecosh's attribution puzzle and increased the revenue by 56%
In a world where digital advertising platforms constantly evolve, accurately…
CASE STUDY : Search Engine Land Finalist ePPC Improved Atom Mobility's Lead Quality by making an in house AI Lead Prediction Model
In today’s competitive digital marketing landscape, driving the quantity of…
Audience Signals in Google App Campaigns (UAC): What They Are, How to Use Them, and Do They Even Matter?
Audience Signals in Google App Campaigns (UAC): What They Are, How to Use Them,…
Google App Campaigns: iOS vs. Android – What You Need to Know
Running Google App Campaigns (UAC) on iOS and Android is very different.…
How to Scale Google App Campaigns (UAC) with Video Creatives
When it comes to Google App Campaigns (UAC), video creatives are one of the…
Case Study: How Excluding Brand Traffic in Google App Campaigns (Surprisingly) Didn’t Matter
Introduction The Big Question: Are brand search ads in Google App Campaigns…
Common Google App Campaign (UAC) Mistakes and How to Fix Them
Google App Campaigns (UAC) can be a key driver of growth when you’re looking to…
The Most Complete Guide for Google App campaigns (UAC) in 2025
Google App campaign (formerly known as Universal App campaign) is an automated…
Tracking Installs and In-App Events for Paid App Campaigns in 2024 - What You Need to Know
Do you know what all of the top apps in the world have in common? All of them…
Increasing the Efficiency of Onoff's Google Ads Campaigns
What does Onoff do? Onoff is a French startup founded in 2013. They offer an…