Google Ads articles, page 3
What if your experiment is lying to you?
Before running a Reddit geo test, we checked the smallest lift it could reliably detect. A standard power formula and our simulations disagreed (22% vs 26% in one historical window). We first blamed skewed purchase data. The investigation pointed elsewhere…
Read the article →Common Google App Campaign (UAC) Mistakes and How to Fix ThemGoogle App Campaigns (UAC) can be a key driver of growth when you’re looking to scale your mobile app’s users and revenue profitably. However, there…Google Display Campaigns: Best PracticesHow can one be smart about Google Display campaigns to actually achieve success? Poor results and not knowing all the possibilities of Google Display…5 Tips for Companies Looking to Succeed with Multilingual PPC CampaignsGod bless the internet! With a little bit of work, you can reach customers in every country without even leaving your cozy bed. If you already find…3 Common Errors When Setting Up a Google Ads Account and the Solutions for ThemHow many things can go wrong when you’re trying to create a Google Ads account? A lot apparently. Yesterday I ran a training on Google Ads…
Want this thinking applied to your account?
Book a free strategy call →