Free Webinar:

Optimization tricks for Paid App Marketing

We’ll look into practical and actionable tips for optimizing Google & Facebook app campaigns.

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What we'll talk about in the webinar

The webinar is split into 2 parts. We’ll (briefly) look into the current global situation with apps and then move on to tips and tricks for paid app marketing. We’ll pay special emphasis on Google Ads campaigns. This webinar is mostly meant for those who are already running campaigns.

  • What’s appening in the app world now. (Notice what we did there?)
  • What creative formats work best?
  • How to set the right bids and budgets and how often should you change them?
  • How to analyze your audiences with Firebase?
  • Closing the loop with remarketing.
  • Attribution principles.
  • Plus many interesting tactics.
  • Case study: how Synctuition grew from 0 to over 3 million users in just over a year.


Christa Chen

Karl Pae

EMEA App Partnerships Manager, Google

Christa is an App Partnerships Manager at Google, enabling selected agency partners across the EMEA region to build out their app promotion capabilities. Previous to focusing on apps, Christa was working with Germany’s largest performance agencies to leverage the full value of the Google Ads product suite.


Karl is the founder and CEO of ePPC – a performance marketing agency focused on apps. ePPC is an official Google International Expansion Partner, a Google App Marketing Agency Partner and a Google Premier Partner. Karl is also a Google Certified Trainer and used to work at Google 2008-2013 until he went on to found ePPC.