Free Webinar:

Getting started with Paid App Marketing

How to set up, optimize & track paid app install and engagement campaigns on Google, Facebook & Apple.

Watch Online

What we'll talk about in the webinar

The webinar is split into 2 parts. We’ll (briefly) look into the current global situation with apps and then move on to getting started with paid app marketing principles. Karl will focus more on app marketing in general and Christa will focus on Google App Campaigns and talk about the importance of creatives.

  • What we’ll talk about in the webinar
  • What’s appening in the app world now. (Notice what we did there?)
  • How do Google app campaigns work?
  • How do Facebook mobile app ad campaigns work?
  • How do Apple search ads work?
  • Optimizing beyond installs.
  • Tracking platforms basics – Firebase vs paid tools.
  • Case study: how Synctuition grew from 0 to over 3 million users in just over a year.
  • Automation in App campaigns.
  • Creative best practices for Google App campaigns.


Christa Chen

Karl Pae

EMEA App Partnerships Manager, Google

Christa is an App Partnerships Manager at Google, enabling selected agency partners across the EMEA region to build out their app promotion capabilities. Previous to focusing on apps, Christa was working with Germany’s largest performance agencies to leverage the full value of the Google Ads product suite.


Karl is the founder and CEO of ePPC – a performance marketing agency focused on apps. ePPC is an official Google International Expansion Partner, a Google App Marketing Agency Partner and a Google Premier Partner. Karl is also a Google Certified Trainer and used to work at Google 2008-2013 until he went on to found ePPC.