Getting a custom Google Ads audit is a great way of getting some peace of mind. Perhaps you are not quite sure if your agency is doing the best they could but lack the necessary Google Ads knowledge to check yourself. Perhaps you are frustrated with the results and you’ve started doubting if Google Ads is even the right channel for you. Maybe you just have managed the same account for a long time need an outside perspective to generate new ideas.

Sometimes only a few small suggestions in the Google Ads audits have helped our clients save thousands of euros a month.

How it works

The audit starts with you giving us access to your account. We’ll make an initial check to see how good or bad the situation is. If we notice that you are doing great already we’ll let you know and leave it at no cost to you. That rarely happens though!

Your audit will always depend on your specific business case, previous work done in your account, as well as the sector you’re operating in. To give you an idea of the feedback you’ll get, here is a general list of topics we cover:

  • Conversions tracking & attribution
  • Analytics & Google Tag Manager health check
  • The structure of Campaigns & Ad groups
  • Keyword and Search Term analysis
  • Bidding strategies
  • Impression share & budget opportunities
  • Competitors’ analysis
  • Ads & CTR
  • Remarketing Audiences & Funnels
  • Display Placements, Audiences & Topics

You will get actionable and straight-forward recommendations on every opportunity for improvement.

When you’ve received your Google Ads Audit you’re free to implement the changes yourself or ask for our help if needed.