About

ePPC is a data-driven performance marketing agency, focused on high-quality digital marketing campaigns combined with precise tracking. Founded by a former Googler Karl Pae, we started with Google Ads but now also run Facebook and Apple Search Ads. What’s our region? Most of us are based in Estonia but our clients are spread across the world. Today we manage €3M+ PPC ad spend a quarter and run campaigns across the globe in 25+ languages.

We are part of a very selected group of Google Premier Partners agencies in Europe that are also official international growth partners and we’re one of the first Google App Partner Agencies in Europe. Export and multi-lingual campaigns have been our focus from the very beginning but in the last 5 years we have found an additional love – apps! Why apps? Apps are usually not restricted by country borders and neither are we.

Our story

ePPC was founded by a former Googler, Karl Pae. “In 2008, I started working at the Google European headquarters, as the first Estonian employee. My main task was to help Baltic companies with their Google Ads (formerly known as AdWords) accounts and find new clients. During those 5 years, I got to consult and manage clients ranging from the tiniest to the largest ones, both from the Baltics and further away.

In 2013, I decided to leave Google and move back home to Estonia. I already had trained hundreds of marketing teams and helped setting up Google Ads accounts, so I decided to go at it on my own, by starting my own agency.”

The first team members joined ePPC at end of 2014. By now, we have an international team with a variety of skills and strengths who can help you make the best of your digital campaigns. Very likely someone from our team also speaks your language or has lived in one of your target markets wherever those might be.

Our service offering has always been focused around Google Ads and Analytics but we also work with other channels. We started working with apps in 2017 and it turned out we’re pretty good with apps. And not only within Google Ads. We won our first app award in 2019, got featured in a case study on Think with Google and have been nominated for best Google App Campaign and best Facebook/Instagram App Campaign at the premier app awards in the world.

Meet our Account Managers

Karl Pae

CEO & Google Ads Strategist

Karl has over 15 years of experience with AdWords (now Google Ads), has worked at Google and now mostly deals with more complex Google problems and also gives trainings on Google Ads. Karl also likes sports... a lot of sports. Especially when it includes bikes, skis or running.

Markus Toompere

Office Mentor

Markus has experience from CPC lead generation to marketing e-commerce businesses. He's our dedicated full stack marketer with years of expertise in setting up tracking, writing ads and managing campaigns. Markus is also a DJ and when he's not in the office, he's playing his rythms around the country.

Markus Seppam

App & Business Pro

Markus is our main app specialist. He has helped us win many awards for extremely succesful app campaigns and knows pretty much everything there is to know about paid app campaigns. In fact, if you want to gain some of that knowledge, head to our blog where he has written some very detailed blog posts about the field.

EST

Teele Vallimäe

E-commerce Strategist

Teele enjoys the analytical and fast-evolving aspects of digital marketing. Our shopping ads and e-commerce expert, she has a data-driven approach to achieving success and real revenue results. Also, she is passionate about the coffee world and on her time off she loves to stay active.

Aljona Lindsalu

Social Media Specialist

Aljona is interested in the social media side of digital marketing and she's our expert for all things Facebook. Also, her attention to detail, Russian native speaker skills and warm presence make her a great asset to our team.

EST,ENG,RUS,GER,SWE

Liisa Sekavin

Account Strategist

Liisa thrives in the analytical side of paid media. She knows exactly what works in marketing - that which brings results by testing. Dedicated to helping businesses achieve their goals, she's a creative problem solver with proven results from B2B lead generation to e-commerce marketing.

EST,ENG

Gertrud Rei

Senior Marketing Consultant

Gertrud is a senior Google Ads and Facebook account manager with over ten years of experience in marketing. She has worked with various businesses, including B2B, SaaS, and eCommerce companies. With her upbeat and forward-thinking attitude, she committed to businesses goals and growth. When she wants to give her brain a rest she can most likely be found playing with her dog, hiking, snowboarding, or listening to audiobooks.

Regina Lukk

Teamwork Developer

Regina is passionate and keen on sharing her knowledge to support the team environment. She's excited to develop her skills, taking on fun challenges in digital marketing or at the volleyball courts.